Devour vs Lean Cuisine · Bay Area shelf head-to-head
Devour and Lean Cuisine, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lean Cuisine carries more Brand PowerLean Cuisine is in more Bay Area grocersLean Cuisine fields the deeper lineupLean Cuisine sits further up the premium end
Devour
Lean Cuisine
28
brand power
45
10
products
39
2
categories
4
2
subcategories
7
5
grocers
8
46.0¢
price per oz
62.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Devour▭ Lean Cuisine
Distribution · 30% of score21·33
D
carried in 5 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score57
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Devour
no top category Lean Cuisine doesn’t also play in.
only Lean Cuisine
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Devour · 1
only Lean Cuisine · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Devour · Lean Cuisine
