Di Bari vs Fratelli Minaglia · Bay Area shelf head-to-head
Di Bari and Fratelli Minaglia, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Di Bari carries more Brand PowerDi Bari is in more Bay Area grocersDi Bari fields the deeper lineupFratelli Minaglia sits further up the premium end
Di Bari
Fratelli Minaglia
34
brand power
7
16
products
3
3
categories
1
7
subcategories
2
4
grocers
2
$5.85
avg price
$7.56
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Di Bari▭ Fratelli Minaglia
Distribution · 30% of score17·8
D
F
carried in 4 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score74·22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Di Bari
only Fratelli Minaglia
no top category Di Bari doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Di Bari · 3
only Fratelli Minaglia · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Di Bari · Fratelli Minaglia