Di Stefano vs Belgioioso · Bay Area shelf head-to-head
Di Stefano and Belgioioso, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Belgioioso carries more Brand PowerBelgioioso is in more Bay Area grocersBelgioioso fields the deeper lineupDi Stefano sits further up the premium end
Di Stefano
Belgioioso
32
brand power
54
11
products
59
1
categories
2
3
subcategories
13
12
grocers
18
$1.07
price per oz
84.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Di Stefano▭ Belgioioso
Distribution · 30% of score50·75
carried in 12 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Di Stefano
no top category Belgioioso doesn’t also play in.
only Belgioioso
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Di Stefano · Belgioioso
