Diamond Crystal vs Natierra · Bay Area shelf head-to-head
Diamond Crystal and Natierra, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Diamond Crystal carries more Brand PowerDiamond Crystal is in more Bay Area grocersNatierra fields the deeper lineupNatierra sits further up the premium end
Diamond Crystal
Natierra
27
brand power
21
5
products
11
1
categories
4
1
subcategories
6
13
grocers
5
32.2¢
price per oz
$3.61
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Diamond Crystal▭ Natierra
Distribution · 30% of score54·21
N
carried in 13 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Diamond Crystal
no top category Natierra doesn’t also play in.
only Natierra
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Diamond Crystal · Natierra