Diana’s vs Hippeas · Bay Area shelf head-to-head
Diana’s and Hippeas, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Hippeas carries more Brand PowerHippeas is in more Bay Area grocersHippeas fields the deeper lineupHippeas sits further up the premium end
Diana’s
Hippeas
17
brand power
44
10
products
19
3
categories
3
6
subcategories
3
6
grocers
16
$1.05
price per oz
$1.35
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Diana’s▭ Hippeas
Distribution · 30% of score25·67
D
carried in 6 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score57·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Snacks2 vs 1 SKUs
D
<1% of shelf
only Diana’s
only Hippeas
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Diana’s · 2
both sides measured by the same instruments on the same shelves · see each brand’s full page: Diana’s · Hippeas