Dibrova vs Aidells · Bay Area shelf head-to-head
Dibrova and Aidells, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Aidells carries more Brand PowerAidells is in more Bay Area grocersAidells fields the deeper lineup
Dibrova
Aidells
26
brand power
44
11
products
18
2
categories
2
5
subcategories
6
5
grocers
15
$8.48
avg price
$9.05
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Dibrova▭ Aidells
Distribution · 30% of score21·63
D
A
carried in 5 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score60·78
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Dibrova
only Aidells
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Dibrova · 0
no exclusive doors — everywhere Dibrova is, Aidells is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Dibrova · Aidells
