Diestel Turkey Ranch vs True Story · Bay Area shelf head-to-head
Diestel Turkey Ranch and True Story, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
True Story carries more Brand PowerTrue Story is in more Bay Area grocersTrue Story fields the deeper lineup
Diestel Turkey Ranch
True Story
22
brand power
53
5
products
21
2
categories
6
4
grocers
14
$1.88
price per oz
$2.07
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Diestel Turkey Ranch▭ True Story
Distribution · 30% of score17·58
D
carried in 4 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Diestel Turkey Ranch
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Diestel Turkey Ranch · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Diestel Turkey Ranch · True Story
