Digiorno vs Porta · Bay Area shelf head-to-head
Digiorno and Porta, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Digiorno carries more Brand PowerDigiorno is in more Bay Area grocersDigiorno fields the deeper lineup
Digiorno
Porta
36
brand power
23
23
products
7
1
categories
2
9
grocers
4
$9.23
avg price
$15.08
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Digiorno▭ Porta
Distribution · 30% of score38·17
D
P
carried in 9 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score85·44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Digiorno
no top category Porta doesn’t also play in.
only Porta
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Digiorno · 7
only Porta · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Digiorno · Porta
