Don Froylan vs El Mexicano · Bay Area shelf head-to-head
Don Froylan and El Mexicano, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
El Mexicano carries more Brand PowerEl Mexicano is in more Bay Area grocersDon Froylan sits further up the premium end
Don Froylan
El Mexicano
19
brand power
30
6
products
7
1
categories
3
4
subcategories
5
4
grocers
8
$1.01
price per oz
74.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Don Froylan▭ El Mexicano
Distribution · 30% of score17·33
carried in 4 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Don Froylan
no top category El Mexicano doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Don Froylan · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Don Froylan · El Mexicano
