Don Miguel vs Clara's Kitchen · Bay Area shelf head-to-head
Don Miguel and Clara's Kitchen, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Clara's Kitchen carries more Brand PowerClara's Kitchen is in more Bay Area grocersClara's Kitchen fields the deeper lineup
Don Miguel
Clara's Kitchen
12
brand power
34
5
products
11
3
categories
6
3
subcategories
7
2
grocers
9
$9.52
avg price
$5.99
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Don Miguel▭ Clara's Kitchen
Distribution · 30% of score8·38
D
carried in 2 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Don Miguel
no top category Clara's Kitchen doesn’t also play in.
only Clara's Kitchen
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Don Miguel · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Don Miguel · Clara's Kitchen