Don Miguel vs El Monterey · Bay Area shelf head-to-head
Don Miguel and El Monterey, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
El Monterey carries more Brand PowerEl Monterey is in more Bay Area grocersEl Monterey fields the deeper lineup
Don Miguel
El Monterey
12
brand power
45
5
products
23
3
categories
4
2
grocers
8
$9.52
avg price
$9.07
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Don Miguel▭ El Monterey
Distribution · 30% of score8·33
D
E
carried in 2 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score34·85
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Don Miguel
only El Monterey
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Don Miguel · 0
no exclusive doors — everywhere Don Miguel is, El Monterey is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Don Miguel · El Monterey
