Dove vs Klondike · Bay Area shelf head-to-head
Dove and Klondike, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Dove carries more Brand PowerDove is in more Bay Area grocersDove fields the deeper lineupDove sits further up the premium end
Dove
Klondike
45
brand power
17
25
products
6
6
categories
1
7
subcategories
2
11
grocers
8
79.6¢
price per fl oz
31.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Dove▭ Klondike
Distribution · 30% of score46·33
K
carried in 11 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score88·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Klondike
no top category Dove doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Dove · 3
only Klondike · 0
no exclusive doors — everywhere Klondike is, Dove is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Dove · Klondike
