Dove vs La Michoacana · Bay Area shelf head-to-head
Dove and La Michoacana, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Dove carries more Brand PowerDove is in more Bay Area grocersDove fields the deeper lineupLa Michoacana sits further up the premium end
Dove
La Michoacana
45
brand power
7
25
products
3
6
categories
2
7
subcategories
2
11
grocers
2
$10.34
avg price
$7.16
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Dove▭ La Michoacana
Distribution · 30% of score46·8
L
carried in 11 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score88
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only La Michoacana
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Dove · La Michoacana