Dove vs M&m's · Bay Area shelf head-to-head
Dove and M&m's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
M&m's is in more Bay Area grocersM&m's fields the deeper lineupDove sits further up the premium end
Dove
M&m's
45
brand power
46
25
products
48
6
categories
2
7
subcategories
2
11
grocers
13
79.6¢
price per fl oz
$1.05
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Dove▭ M&m's
Distribution · 30% of score46·54
carried in 11 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only M&m's
no top category Dove doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Dove · 1
only M&m's · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Dove · M&m's
