Dove vs Secret · Bay Area shelf head-to-head
Dove and Secret, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Dove carries more Brand PowerDove is in more Bay Area grocersDove fields the deeper lineup
Dove
Secret
45
brand power
19
25
products
5
6
categories
1
7
subcategories
1
11
grocers
3
$2.84
price per oz
$4.07
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Dove▭ Secret
Distribution · 30% of score46·13
S
carried in 11 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score88·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Secret
no top category Dove doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Dove · Secret
