Drench vs Briannas · Bay Area shelf head-to-head
Drench and Briannas, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Briannas carries more Brand PowerBriannas is in more Bay Area grocersBriannas fields the deeper lineup
Drench
Briannas
17
brand power
57
4
products
39
3
categories
3
3
subcategories
11
1
grocers
17
$8.99
avg price
$5.99
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Drench▭ Briannas
Distribution · 30% of score4·71
D
carried in 1 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score28·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Drench
only Briannas
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Drench · 0
no exclusive doors — everywhere Drench is, Briannas is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Drench · Briannas
