Drizzilicious vs Element · Bay Area shelf head-to-head
Drizzilicious and Element, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Drizzilicious carries more Brand PowerDrizzilicious is in more Bay Area grocersElement sits further up the premium end
Drizzilicious
Element
38
brand power
20
10
products
8
4
categories
2
8
grocers
7
$1.08
price per oz
$1.93
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Drizzilicious▭ Element
Distribution · 30% of score33·29
D
E
carried in 8 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score57·49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Drizzilicious
only Element
no top category Drizzilicious doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Drizzilicious · 7
only Element · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Drizzilicious · Element
