Ducktrap River Of Maine vs Echo Falls · Bay Area shelf head-to-head
Ducktrap River Of Maine and Echo Falls, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Echo Falls fields the deeper lineupEcho Falls sits further up the premium end
Ducktrap River Of Maine
Echo Falls
32
brand power
33
9
products
13
2
categories
1
3
subcategories
2
11
grocers
11
$2.31
price per oz
$3.50
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ducktrap River Of Maine▭ Echo Falls
Distribution · 30% of score46·46
carried in 11 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ducktrap River Of Maine
only Echo Falls
no top category Ducktrap River Of Maine doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Ducktrap River Of Maine · 4
only Echo Falls · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ducktrap River Of Maine · Echo Falls
