Duerr's vs Bonne Maman · Bay Area shelf head-to-head
Duerr's and Bonne Maman, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bonne Maman carries more Brand PowerBonne Maman is in more Bay Area grocersBonne Maman fields the deeper lineup
Duerr's
Bonne Maman
7
brand power
69
3
products
49
2
categories
5
2
subcategories
10
2
grocers
20
$5.52
avg price
$9.25
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Duerr's▭ Bonne Maman
Distribution · 30% of score8·83
D
carried in 2 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Duerr's
only Bonne Maman
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Duerr's · 0
no exclusive doors — everywhere Duerr's is, Bonne Maman is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Duerr's · Bonne Maman