Duke's vs Best Foods · Bay Area shelf head-to-head
Duke's and Best Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Best Foods carries more Brand PowerBest Foods is in more Bay Area grocersBest Foods fields the deeper lineup
Duke's
Best Foods
31
brand power
38
10
products
18
2
categories
2
9
grocers
12
$8.30
avg price
$9.67
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Duke's▭ Best Foods
Distribution · 30% of score38·50
D
carried in 9 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score57
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Duke's
only Best Foods
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Duke's · 2
only Best Foods · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Duke's · Best Foods
