Dum Dums vs See's Candies · Bay Area shelf head-to-head
Dum Dums and See's Candies, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
See's Candies carries more Brand PowerSee's Candies is in more Bay Area grocersSee's Candies fields the deeper lineupSee's Candies sits further up the premium end
Dum Dums
See's Candies
14
brand power
45
3
products
44
1
categories
6
1
subcategories
11
3
grocers
5
$8.67
avg price
$27.79
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Dum Dums▭ See's Candies
Distribution · 30% of score13·21
D
carried in 3 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Dum Dums
no top category See's Candies doesn’t also play in.
only See's Candies
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only See's Candies · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Dum Dums · See's Candies
