Earth Balance vs Imperial · Bay Area shelf head-to-head
Earth Balance and Imperial, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Earth Balance carries more Brand PowerEarth Balance is in more Bay Area grocersEarth Balance fields the deeper lineup
Earth Balance
Imperial
45
brand power
7
13
products
2
4
categories
1
5
subcategories
1
15
grocers
2
$9.89
avg price
$3.74
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Earth Balance▭ Imperial
Distribution · 30% of score63·8
I
carried in 15 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score66
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Earth Balance
only Imperial
no top category Earth Balance doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Earth Balance · Imperial