earth balance
Earth Balance is a brand specializing in vegan, plant-based buttery spreads, nut butters, and snacks. Founded in Boulder, Colorado, in 1998, the brand is known for its non-GMO, expeller-pressed Original Buttery Spread. Earth Balance products are designed to cater to those following a dairy-free or vegan diet, offering a variety of spreads and baking products.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 15 of 24 Bay Area grocers. how many stores stock the brand.
13 products in the catalog. how deep the product line is (saturating).
spans 4 categories · 5 subcategories. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are Earth Balance (full bar = 100% of the shelf), grouped by department.
Top competitors
the brands crowding the same categories as Earth Balance · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
Most similar brands
closest to Earth Balance in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
every Earth Balance product in stock, cheapest first.
Sold at
Find Earth Balance online
Where to find Earth Balance · Bay Area
Opportunities
New doors · no Earth Balance in our capture yet
Bay Area grocers where neither the digital catalog nor our shelf photos show Earth Balance· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Earth Balance Creamy Coconut & Peanut Spread · its most-distributed SKU (1 door) in Peanut Butter, the biggest opening. The closest open door is Community Market CA · 2 rivals already on that shelf.
