Earth Balance vs Smart Balance · Bay Area shelf head-to-head
Earth Balance and Smart Balance, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Earth Balance carries more Brand PowerEarth Balance is in more Bay Area grocersEarth Balance fields the deeper lineup
Earth Balance
Smart Balance
45
brand power
17
13
products
5
4
categories
1
5
subcategories
2
15
grocers
7
62.5¢
price per oz
55.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Earth Balance▭ Smart Balance
Distribution · 30% of score63·29
S
carried in 15 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score66
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Earth Balance
only Smart Balance
no top category Earth Balance doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Earth Balance · Smart Balance
