Earth Balance vs Melt Organic · Bay Area shelf head-to-head
Earth Balance and Melt Organic, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Earth Balance carries more Brand PowerEarth Balance is in more Bay Area grocersEarth Balance fields the deeper lineupEarth Balance sits further up the premium end
Earth Balance
Melt Organic
45
brand power
24
13
products
4
4
categories
1
5
subcategories
1
15
grocers
10
62.5¢
price per oz
57.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Earth Balance▭ Melt Organic
Distribution · 30% of score63·42
carried in 15 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Earth Balance
only Melt Organic
no top category Earth Balance doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Earth Balance · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Earth Balance · Melt Organic
