Earth Balance vs Miyoko's Creamery · Bay Area shelf head-to-head
Earth Balance and Miyoko's Creamery, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Earth Balance carries more Brand PowerEarth Balance is in more Bay Area grocers
Earth Balance
Miyoko's Creamery
45
brand power
26
13
products
11
4
categories
3
15
grocers
12
62.5¢
price per oz
91.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Earth Balance▭ Miyoko's Creamery
Distribution · 30% of score63·50
carried in 15 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Earth Balance
only Miyoko's Creamery
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Earth Balance · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Earth Balance · Miyoko's Creamery
