Earth's Best vs Plum Organics · Bay Area shelf head-to-head
Earth's Best and Plum Organics, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Earth's Best carries more Brand PowerEarth's Best is in more Bay Area grocersEarth's Best fields the deeper lineupEarth's Best sits further up the premium end
Earth's Best
Plum Organics
55
brand power
48
37
products
24
9
categories
2
11
subcategories
2
13
grocers
12
$1.61
price per oz
68.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Earth's Best▭ Plum Organics
Distribution · 30% of score54·50
carried in 13 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Snack Bars2 vs 3 SKUs
1% of shelf
only Earth's Best
only Plum Organics
no top category Earth's Best doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Earth's Best · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Earth's Best · Plum Organics
