Eat The Change vs Joe Tea · Bay Area shelf head-to-head
Eat The Change and Joe Tea, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Joe Tea carries more Brand PowerEat The Change is in more Bay Area grocersJoe Tea fields the deeper lineup
Eat The Change
Joe Tea
20
brand power
30
8
products
56
2
categories
1
5
subcategories
2
10
grocers
2
21.7¢
price per fl oz
17.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Eat The Change▭ Joe Tea
Distribution · 30% of score42·8
E
carried in 10 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Eat The Change
only Joe Tea
no top category Eat The Change doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Eat The Change · 9
only Joe Tea · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Eat The Change · Joe Tea
