Eat The Change vs Snapple · Bay Area shelf head-to-head
Eat The Change and Snapple, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Snapple carries more Brand PowerEat The Change is in more Bay Area grocersSnapple fields the deeper lineupEat The Change sits further up the premium end
Eat The Change
Snapple
20
brand power
38
8
products
39
2
categories
2
5
subcategories
9
10
grocers
9
21.7¢
price per fl oz
15.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Eat The Change▭ Snapple
Distribution · 30% of score42·38
E
carried in 10 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Eat The Change
only Snapple
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Eat The Change · 4
only Snapple · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Eat The Change · Snapple
