Eat The Change vs Tejava · Bay Area shelf head-to-head
Eat The Change and Tejava, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Tejava carries more Brand PowerTejava is in more Bay Area grocersTejava fields the deeper lineupEat The Change sits further up the premium end
Eat The Change
Tejava
20
brand power
37
8
products
16
2
categories
1
5
subcategories
4
10
grocers
15
21.7¢
price per fl oz
13.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Eat The Change▭ Tejava
Distribution · 30% of score42·63
E
carried in 10 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Eat The Change
only Tejava
no top category Eat The Change doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Eat The Change · 2
only Tejava · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Eat The Change · Tejava
