Echo Falls vs Ducktrap River Of Maine · Bay Area shelf head-to-head
Echo Falls and Ducktrap River Of Maine, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Echo Falls fields the deeper lineupEcho Falls sits further up the premium end
Echo Falls
Ducktrap River Of Maine
33
brand power
32
13
products
9
1
categories
2
2
subcategories
3
11
grocers
11
$3.50
price per oz
$2.31
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Echo Falls▭ Ducktrap River Of Maine
Distribution · 30% of score46·46
carried in 11 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Echo Falls
no top category Ducktrap River Of Maine doesn’t also play in.
only Ducktrap River Of Maine
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Echo Falls · 4
only Ducktrap River Of Maine · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Echo Falls · Ducktrap River Of Maine
