Edison vs Nature's Path · Bay Area shelf head-to-head
Edison and Nature's Path, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Nature's Path carries more Brand PowerNature's Path is in more Bay Area grocersNature's Path fields the deeper lineup
Edison
Nature's Path
0
brand power
69
2
products
83
2
categories
9
1
grocers
20
$7.99
avg price
$7.98
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Edison▭ Nature's Path
Distribution · 30% of score4·83
E
carried in 1 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Edison
no top category Nature's Path doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Edison · 0
no exclusive doors — everywhere Edison is, Nature's Path is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Edison · Nature's Path