Edmond Fallot vs Beaver · Bay Area shelf head-to-head
Edmond Fallot and Beaver, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Edmond Fallot carries more Brand PowerEdmond Fallot is in more Bay Area grocersEdmond Fallot sits further up the premium end
Edmond Fallot
Beaver
49
brand power
39
15
products
16
2
categories
3
2
subcategories
8
17
grocers
12
$1.19
price per oz
54.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Edmond Fallot▭ Beaver
Distribution · 30% of score71·50
carried in 17 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Condiments10 vs 11 SKUs
1% of shelf
only Edmond Fallot
no top category Beaver doesn’t also play in.
only Beaver
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Edmond Fallot · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Edmond Fallot · Beaver
