Edward & Sons vs Firehook · Bay Area shelf head-to-head
Edward & Sons and Firehook, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Edward & Sons carries more Brand PowerFirehook is in more Bay Area grocersEdward & Sons fields the deeper lineup
Edward & Sons
Firehook
57
brand power
40
26
products
10
11
categories
1
16
grocers
20
$1.30
price per oz
$1.43
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Edward & Sons▭ Firehook
Distribution · 30% of score67·83
carried in 16 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Edward & Sons
only Firehook
no top category Edward & Sons doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Edward & Sons · Firehook