Edy's/dreyer's vs Jeni's Ice Cream · Bay Area shelf head-to-head
Edy's/dreyer's and Jeni's Ice Cream, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Jeni's Ice Cream carries more Brand PowerJeni's Ice Cream is in more Bay Area grocersJeni's Ice Cream fields the deeper lineupJeni's Ice Cream sits further up the premium end
Edy's/dreyer's
Jeni's Ice Cream
31
brand power
45
33
products
49
1
categories
3
1
subcategories
6
6
grocers
11
17.0¢
price per fl oz
73.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Edy's/dreyer's▭ Jeni's Ice Cream
Distribution · 30% of score25·46
E
carried in 6 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Edy's/dreyer's
no top category Jeni's Ice Cream doesn’t also play in.
only Jeni's Ice Cream
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Edy's/dreyer's · 3
only Jeni's Ice Cream · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Edy's/dreyer's · Jeni's Ice Cream
