El Guapo® vs Badia Spices · Bay Area shelf head-to-head
El Guapo® and Badia Spices, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Badia Spices carries more Brand PowerBadia Spices is in more Bay Area grocersBadia Spices fields the deeper lineup
El Guapo®
Badia Spices
29
brand power
43
23
products
36
2
categories
4
3
subcategories
18
4
grocers
9
$3.69
avg price
$4.08
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ El Guapo®▭ Badia Spices
Distribution · 30% of score17·38
E
B
carried in 4 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score85·95
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only El Guapo®
only Badia Spices
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only El Guapo® · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: El Guapo® · Badia Spices
