El Mexicano vs Rizo Bros · Bay Area shelf head-to-head
El Mexicano and Rizo Bros, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
El Mexicano carries more Brand PowerEl Mexicano is in more Bay Area grocersEl Mexicano fields the deeper lineupRizo Bros sits further up the premium end
El Mexicano
Rizo Bros
30
brand power
7
7
products
2
3
categories
1
5
subcategories
2
8
grocers
2
$7.32
avg price
$6.76
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ El Mexicano▭ Rizo Bros
Distribution · 30% of score33·8
R
carried in 8 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Rizo Bros
no top category El Mexicano doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: El Mexicano · Rizo Bros