El Yucateco vs Cholula · Bay Area shelf head-to-head
El Yucateco and Cholula, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cholula carries more Brand PowerCholula is in more Bay Area grocersCholula fields the deeper lineup
El Yucateco
Cholula
28
brand power
53
8
products
20
2
categories
5
2
subcategories
6
7
grocers
18
89.3¢
price per fl oz
$1.14
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ El Yucateco▭ Cholula
Distribution · 30% of score29·75
E
C
carried in 7 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score49·81
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only El Yucateco
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only El Yucateco · 0
no exclusive doors — everywhere El Yucateco is, Cholula is too.
only Cholula · 11
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: El Yucateco · Cholula
