Elements vs Tcho · Bay Area shelf head-to-head
Elements and Tcho, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Tcho carries more Brand PowerTcho is in more Bay Area grocersTcho fields the deeper lineupElements sits further up the premium end
Elements
Tcho
18
brand power
47
3
products
29
2
categories
5
2
subcategories
6
2
grocers
17
$13.92
avg price
$7.03
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Elements▭ Tcho
Distribution · 30% of score8·71
E
carried in 2 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score22·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Elements
no top category Tcho doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Elements · 0
no exclusive doors — everywhere Elements is, Tcho is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Elements · Tcho