Elizabethw vs Everyone · Bay Area shelf head-to-head
Elizabethw and Everyone, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Everyone carries more Brand PowerEveryone is in more Bay Area grocersEveryone fields the deeper lineupElizabethw sits further up the premium end
Elizabethw
Everyone
23
brand power
64
7
products
49
3
categories
5
3
subcategories
9
1
grocers
6
$15.19
avg price
$8.50
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Elizabethw▭ Everyone
Distribution · 30% of score4·25
carried in 1 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Everyone
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Elizabethw · 0
no exclusive doors — everywhere Elizabethw is, Everyone is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Elizabethw · Everyone
