Elki vs Stonemill · Bay Area shelf head-to-head
Elki and Stonemill, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Elki carries more Brand PowerElki fields the deeper lineup
Elki
Stonemill
29
brand power
15
22
products
5
10
categories
1
11
subcategories
1
4
grocers
4
$9.91
avg price
$7.53
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Elki▭ Stonemill
Distribution · 30% of score17·17
E
S
carried in 4 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score84·34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Stonemill
no top category Elki doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Stonemill · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Elki · Stonemill
