Elmhurst vs Maizly · Bay Area shelf head-to-head
Elmhurst and Maizly, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Elmhurst carries more Brand PowerElmhurst is in more Bay Area grocersElmhurst fields the deeper lineup
Elmhurst
Maizly
53
brand power
18
24
products
6
5
categories
1
6
subcategories
1
12
grocers
2
$7.78
avg price
$6.24
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Elmhurst▭ Maizly
Distribution · 30% of score50·8
M
carried in 12 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score86·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Elmhurst
only Maizly
no top category Elmhurst doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Elmhurst · Maizly