Elmhurst vs Milkish · Bay Area shelf head-to-head
Elmhurst and Milkish, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Elmhurst carries more Brand PowerElmhurst is in more Bay Area grocersElmhurst fields the deeper lineupElmhurst sits further up the premium end
Elmhurst
Milkish
53
brand power
20
24
products
5
5
categories
1
6
subcategories
1
12
grocers
4
28.3¢
price per fl oz
17.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Elmhurst▭ Milkish
Distribution · 30% of score50·17
M
carried in 12 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score86
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Elmhurst
only Milkish
no top category Elmhurst doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Elmhurst · Milkish
