Elmhurst vs Minor Figures · Bay Area shelf head-to-head
Elmhurst and Minor Figures, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Elmhurst carries more Brand PowerMinor Figures is in more Bay Area grocersElmhurst fields the deeper lineupElmhurst sits further up the premium end
Elmhurst
Minor Figures
53
brand power
34
24
products
9
5
categories
2
6
subcategories
2
12
grocers
14
28.3¢
price per fl oz
21.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Elmhurst▭ Minor Figures
Distribution · 30% of score50·58
M
carried in 12 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score86
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Elmhurst
only Minor Figures
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Elmhurst · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Elmhurst · Minor Figures
