Elsa vs Alessi · Bay Area shelf head-to-head
Elsa and Alessi, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Alessi carries more Brand PowerAlessi is in more Bay Area grocersAlessi fields the deeper lineupElsa sits further up the premium end
Elsa
Alessi
15
brand power
49
2
products
22
1
categories
9
8
grocers
10
$3.19
price per fl oz
66.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Elsa▭ Alessi
Distribution · 30% of score33·42
E
A
carried in 8 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score15·84
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Elsa
no top category Alessi doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Elsa · 2
only Alessi · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Elsa · Alessi
