Emerita vs Fat And The Moon · Bay Area shelf head-to-head
Emerita and Fat And The Moon, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
carried in 1 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Emerita
no top category Fat And The Moon doesn’t also play in.
only Fat And The Moon
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
no exclusive doors — everywhere Emerita is, Fat And The Moon is too.
no exclusive doors — everywhere Fat And The Moon is, Emerita is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Emerita · Fat And The Moon