Endorfin vs Hu · Bay Area shelf head-to-head
Endorfin and Hu, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Hu carries more Brand PowerHu is in more Bay Area grocersHu fields the deeper lineupEndorfin sits further up the premium end
Endorfin
Hu
18
brand power
55
6
products
31
1
categories
6
4
grocers
18
$6.45
price per fl oz
$3.08
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Endorfin▭ Hu
Distribution · 30% of score17·75
E
carried in 4 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score39·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Endorfin
no top category Hu doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Endorfin · 0
no exclusive doors — everywhere Endorfin is, Hu is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Endorfin · Hu
