Enzo vs Cobram Estate · Bay Area shelf head-to-head
Enzo and Cobram Estate, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cobram Estate is in more Bay Area grocersEnzo fields the deeper lineupEnzo sits further up the premium end
Enzo
Cobram Estate
30
brand power
28
13
products
7
3
categories
1
3
grocers
13
$2.94
price per fl oz
$1.16
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Enzo▭ Cobram Estate
Distribution · 30% of score13·54
carried in 3 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Enzo
only Cobram Estate
no top category Enzo doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Enzo · Cobram Estate
