Enzo's Table vs Morbiducci · Bay Area shelf head-to-head
Enzo's Table and Morbiducci, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Enzo's Table carries more Brand PowerEnzo's Table is in more Bay Area grocersEnzo's Table fields the deeper lineupEnzo's Table sits further up the premium end
Enzo's Table
Morbiducci
38
brand power
8
13
products
2
5
categories
1
6
grocers
3
$1.56
price per oz
$1.33
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Enzo's Table▭ Morbiducci
Distribution · 30% of score25·13
M
carried in 6 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score66
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Enzo's Table
only Morbiducci
no top category Enzo's Table doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Enzo's Table · 5
only Morbiducci · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Enzo's Table · Morbiducci