Enzo's Table vs True Delicious · Bay Area shelf head-to-head
Enzo's Table and True Delicious, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Enzo's Table carries more Brand PowerTrue Delicious is in more Bay Area grocers
Enzo's Table
True Delicious
38
brand power
33
13
products
11
5
categories
1
6
grocers
10
$1.56
price per oz
$1.83
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Enzo's Table▭ True Delicious
Distribution · 30% of score25·42
carried in 6 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Enzo's Table
only True Delicious
no top category Enzo's Table doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Enzo's Table · 2
only True Delicious · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Enzo's Table · True Delicious
